Notes from the Field, January 2010
In January I visited the Blind People’s Association (BPA), a See Your Impact partner organization located in the Indian state of Gujarat. The most rewarding part of my visit was meeting Gaguben and seeing the impact BPA had on her life. Gaguben is just one success story, but there are countless people whose lives have been transformed by the good work of dedicated, transparent NGOs in the field. However, a vital component of her story is missing: how did Gaguben find out about the free cataract surgeries offered by BPA? Providing services is just the first step for many organizations whose target populations live in rural areas. Connecting people in need to the services being provided is a major obstacle for some of our partners. Not all children go to school, not all adults work regular jobs, not all families have access to transportation. If you want to help as many people as possible, how do you reach them?